Resources Library by ANA

Lipstick on a pig

This paper will argue that Qualitative research and Japan don't mix. That what goes by the name of qualitative research in Japan is, in many cases, something very different; a beast that has - in evolving to fit Japanese cultural assumptions,...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Author: James Parsons

Company: Flamingo

April 7, 2009

Right here... right now...

This paper describes a framework for the use of mobile research, supported by case studies conducted in Japan for a global manufacturer of sporting goods. The approach illustrates how mobile phones provide marketers not only with a powerful survey...

Catalogue: Congress 2006: Foresight

Authors: Andrew Till, Steve Mele, Flavio Souza

September 17, 2006

Creating a win-win relationship by maximizing both manufacturer sales and retailer profits

In today's business environment in Japan, manufacturers and retailers struggling against excessive price competition find themselves mired in profoundly strained relationships.This paper will bring into relief the peculiarity and uniqueness of the...

Catalogue: Asia Pacific 2005

Author: Takashi Kondo

Company: INTAGE HOLDINGS Inc.

March 13, 2005

Users attitudes toward return on marketing research

This paper describes the following: a short introduction of Japan's marketing research industry; future needs for marketing information among research users in Japanese leading companies; research users' attitudes toward marketing research and...

Catalogue: Asia Pacific 2005

Author: Kazuo Kobayashi

March 13, 2005

West meets East

The paper describes key Japanese cultural aspects and the impact these may have when conducting focus group and one-to-one research methodologies. Many Western marketers (and Japanese, too) maintain a strong stereotype that you can't do that in...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Debbie Howard, Yumiko Nishigawa, Sue Pierssene

October 28, 2001

Cross cultural qualitative research

There is a good deal of misunderstanding about how qualitative researchers work with participants and how participants react in qualitative studies in Asian countries and especially in Japan. In fact, when we do cross-cultural qualitative research in...

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Kazuko Ohye

January 1, 1998

Marketing research and information technology innovation

The paper describes the following: a short introduction of Japan’s marketing research industry; usage of and needs for marketing information and research including relationship marketing among research users; research user attitudes toward...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Kazuo Kobayashi

June 15, 1997

The role of research in Japan's post-bubble era

This paper sets out to show how market research is seen by the major research buyers and users in Japan. It starts out by underlining the status of market research in Japan within the overall business context and explaining the background to this....

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: David McCallum, Paul H. Hasegawa

June 15, 1995

To what extent Japanese mayors are marketing-oriented

Japanese municipalities still lack a full understanding of marketing: to them marketing means developing and promoting regional specialties or going into business with private sector capital and for-profit corporations. In these circumstances, the...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Kazuo Kobayashi

June 15, 1995